John Brown Publishing has joined up with the Observer to promote the launch of its first women’s title, Bare. A taster copy will be covermounted on this Sunday’s edition of the newspaper, ahead of its launch on 24 August.
It will have an initial print run of 165,000 and expects a launch issue circulation of 80-85,000 to settle at 65-70,000. Targeting ABC1 women between 25 and 40, it will position itself in line with Vogue and Harpers & Queen, according to marketing and PR executive Amanda Hanbury.
“Bare promotes wellbeing as a lifestyle with fashion and beauty presented in an informative yet humorous way. It is an upmarket glossy with a light-hearted approach,” she said.
The bi-monthly title expects to become a monthly on its fourth issue and will be priced at £2.80.
John Brown Publishing: 020 7565 3000
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