Bass Uses The Word To Promote World Cup Hooch

Brewing giant Bass is to place promotional ads for its new World Cup Hooper’s Hooch drink – called Hoo LaLa – in The Word’s regional daily press.

The campaign was placed by BBJ Media which says that it has used The Word titles successfully for many other retail brands.

The Word handles sales for 64 regional titles outside London.

The Word: 0171 620 2699