Granada Media is running an interactive campaign to advertise its new ONdigital service, the world’s first digital pay television service to be received via an aerial.
On Sunday the 15th of November, LWT will screen a high-profile sponsorship showcase for ONdigital, showing highlights such as An Audience With All Saints and Dinner Dates, and running from 12:55 to 22:50.
It will be supported by on-air promotion on LWT, radio advertising on Capital Radio, a teletext page with information and telephone lines and a campaign in the Evening Standard.
But the star program will be the interactive Bond film : last Wednesday, LWT viewers voted for their favorite Bond star, and their choice will be in full Technicolor all over London screens this Sunday.
Last month saw the launch of BSkyB’s digital satellite service (see Newsline), and Cable & Wireless is to launch its digital service in Spring of next year.
ONdigital: 0171 819 8000
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