Bauer Media announces new digital commercial director

Bauer Media UK, home to brands including heat, KISS FM UK and Grazia, has today announced the promotion of Jo Baldwin to digital commercial director with immediate effect.

Baldwin, who joined the company in 2007, will be responsible for driving the growth of non-traditional digital revenues, supporting the digitalisation of the sales teams and the development of new digital products across Bauer Media encompassing online, mobile, social, premium rate telephony and co-promotions.

Baldwin will also take responsibility for the Bauer ticketing service Aloud.com, working with promoters to leverage and deliver revenues for the company within the live entertainment market.

“Jo will play an integral role driving digital commercial opportunities for Bauer Media, following her notable successes across our radio portfolio,” said Paul Keenan, chief executive of Bauer Media.

“Jo has an entrepreneurial, driven approach, which has created significant non-traditional revenue opportunities during her career with Bauer to date. She has built an outstanding reputation with our commercial partners and will now be able to harness the strength of all of our Bauer brands to achieve even more.”

Baldwin added: “I am hugely proud to be a part of the digital growth of Bauer Media in the UK. This new role presents many opportunities for the business and our commercial partners. These are very exciting times for Bauer as we develop new digital products and our world-class brands engage with consumers in increasingly sophisticated ways.”