Bauer publishing today released its circulation figures for the period January-June 1996.
Title
Jan-Jun 95
Jan-Jun 96
% Ch
Take a Break
1,502,030
1,447,950
-3.6
Bella
901,682
767,698
-14.8
TV Quick
756,352
819,056
8.3
That’s Life
n/a
480,448
n/a
Total Bauer
3,169,964
3,515,152
11.2
Speaking about Bella‘s declining circulation, Mike McCafferty, managing director of the Publishing Consultancy, ruled out a cut in cover price, saying: “Obviously Bauer want to stabilise the circulation, but they are also looking for longevity and that comes from being proactive and getting the formula right, not from slashing prices.”
The vast majority of consumer ABC figures were released on Friday. News items on the various magazine sectors can be found on Friday’s Newsline and MediaTel subscribers can access the full figures in Talking Windows and our website.
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