Bauer unveils new online radio players

Bauer Media has launched 38 new online radio media players across its national network as part of a major upgrade to its existing digital offering.

The new players will enable users to buy and share songs from the playlists of national radio stations such as Kiss, Magic and Kerrang!, as well as from regional stations including the Big City Network.

The large format players, which can also serve editorial video content and video ads, have been designed to offer users improved streaming quality and usability, according to reports.

The platform will offer advertising opportunities across a national network of stations, as well as targeted ads on individual stations.

Bauer Radio London’s head of digital, Bruce Mitchell, said: “The new player is a great step forward for Bauer Media’s radio brands online. It provides an easy-to-use interface and, at the same time, offers music purchase right from within the player.”

Bauer has teamed up with iTunes, Amazon and Facebook to embed affiliate links on its new interface, allowing users to buy a track being played by a station or share a track with friends via a social network.

Head of music at Bauer Media’s Big City Network, Ric Blaxill, added: “We play over 10,000 songs a day across the Bauer Radio Network so offering music sales directly from our player is a great opportunity to both support the music industry and bring listeners closer to our playlist.”