BBC launches app for “first truly digital Olympics”

With a fortnight to go until the London 2012 Olympics begin, the BBC has released its Olympic app for iPhones and Android smartphones.

The app channels BBC’s existing coverage and features the same live feeds, interactive text commentary, information page on sports at the Games and profiles of athletes and countries that currently exist on the BBC Olympics mobile site.

In addition to live coverage, BBC is also offering a catch-up and highlights service via the app, as well as a customisable menu – all of this aims to create what Phil Fearnley, BBC News and Knowledge general manager calls “the first truly digital Olympics”.

Fearnley continued: “The free BBC Sport Olympics app for UK Android and iOS smartphones ensures that everything you need to keep up-to-date with the action is right there at your fingertips.

“Even when you’re out of range of 3G or wireless, we’ll still be able to deliver the latest news to you offline.”