BBC Magazines Restructures Ad Sales Operation
BBC Magazines has restructured its ad sales operation into four distinct groups, each led by a newly re-titled group advertising director.
The move is intended to create a more streamlined management structure and the groups are designed to reflect the organisation of titles. They are: Key Customer; Interests; Radio Times & Top Gear; and Women, Youth & Children.
The Key Customer group was established in March to offer advertisers a one-stop-shop for BBC Magazines titles (see BBC Magazines Announces Centralised Ad Team). The group has extended its remit across sponsorship and client sales and will continue to be led by Matt Teeman.
The Interests group comprises the Good Food, Gardeners’ World, Music, Wildlife, History and Gardens Illustrated. It will be led by Hayley Granston, formerly ad director for BBC Magazines lifestyle titles.
Top Gear magazine will be includes in the Radio Times group under the newly reorganised sales structure. Radio Times ad director, Andrew Mercer, has been promoted to the role of group director.
The Women, Youth & Children group includes Eve, Homes & Antiques and Good Homes magazine, as well as a range of youth and children’s titles. The group will be lead by Amanda Pitt, who was formerly ad director for Eve.
Each of the group ad directors will also mange an area of business on behalf of the whole company. Matt Teeman will assume responsibility for client sales, sponsorship and BBC Magazines Northern office; Hayley Granston will have over charge of classified sales; Andrew Mercer will take on inserts and Amanda Pitt will oversee advertorials with the exception of Radio Times.
A number of other changes have also resulted from the restructure. Gary Dawson remains head of classified for all titles except Radio Times, but has added Top Gear to his responsibilities. Caroline Lloyd assumes the new role of head of classified sales Radio Times; Jo Garcia is promoted to head of direct marketing sales and Avril Murray is promoted to head of client sales.
The changes are the result of an overall review of efficiency and effectiveness across BBC Magazines portfolio of titles. The company’s deputy managing director, Nicholas Brett, who is in charge of implementing the review’s recommendations, said: “This is an exciting time for BBC Magazines ad sales and we are confident that these latest changes will in time see us become industry-acknowledged leaders and the best in the business.”
BBC Magazines recently secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group. The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine (see BBC Magazines Secures Six Figure Deal With Suzuki).
BBC Worldwide: 020 8433 2000 www.beeb.com
Recent Magazine Stories from NewsLine Emap Faces Fresh Blow As Ellen Quits UK Consumer Mags To See Rising Share Of Adspend In Long-Term GQ Adds Weight To Editorial With New Additions
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left