The BBC is seeking commercial partners to join in a pan-media enterprise, French Challenge. French Challenge is a season of broadcasting on BBC1 and 2 as well as BBC national and local radio stations, due to start in September.
On offer to commercial supporters is the chance to sponsor a range of promotional, off-air activities, such as national and consumer press promotions, competitions for primary and secondary school children, help-lines information cards and consumer leaflets for high street distribution.
The BBC is planning programmes to cover all aspects of French life, including food, art and travel; it wants to team up with businesses offering French-related products and services.
Paul Hildrew, Nelson Bostock 071 229 4400
Media Jobs
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