The BBC will launch its new logo in October. The new design, which will see the BBC letters straightened and without underscores, will cost around £1.7m per-annum for the next three years to implement. The aim of the new logo is to create a new image which will work effectively in the digital environment, especially on digital TV and the Internet. Slanted designs do not work well within the horizontal and vertical lines of digital mediums.
BBC: 0181 743 8000
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