BBC To Make Ads For Corporate Clients In New Partnership

BBC Resources has teamed up with an advertising agency to make commercials for corporate clients. MediaArc, the BBC’s design and interactive agency specialising in broadcast design, has joined forces with interactive television ad agency BMPtvi. The company, part of BBC Resources, has already worked on ad campaigns for HSBC, British Gas and ONdigital and will work with its new partner to deliver advertising to interactive television.

MediaArc director Andy Davy said: “Since 1999 we have been active in developing interactive television for a number of businesses, not just in the UK but world-wide.” BMPtvi is a conglomeration of three agencies, BMP DDB, OMD UK and Tribal DDB and was formed to tap into digital television revenue.

The new partnership is part of a BBC drive to get involved in the commercial opportunities presented by new media and to exploit the iTV market (see Greg Dyke Lays Out Future Of The BBC).

BBC Resources: 0121 432 8822 BMPtvi: 0207 258 4234 www.bmptvi.co.uk

Subscribers can access further information on the BBC and other TV stations by selecting “Television” from the drop-down box at the top of this page.