BBC Unveils Logo For New Digital Youth Channel
The BBC has unveiled the logo for its new digital youth channel, BBC3, which is due to launch early next year.
The logo spells out the word “three” in slanted blue print and is the first part of the new BBC3 brand identity, the cost of which is rumoured to have run into six-figures. Developed by creatives at Lambie-Nairn, the logo will be used on and off air as well as on the BBC3 website and interactive platform.
The transformation of BBC Choice into BBC3 has been delayed for the past year as the Government pondered the future of the channel. After a series of delays and setbacks Culture Secretary, Tessa Jowell, finally announced her decision to approve BBC3 last month with a series of stringent conditions designed to to ensure that the new digital channel is “genuinely distinctive, genuinely public service and genuinely innovative” (see Government Finally Gives BBC3 The Go Ahead).
BBC3, which will sit alongside BBC4, CBBC and CBeebies as part of the BBC’s portfolio of digital channels, has received fierce criticism from the commercial sector, which claims it could lose up to £25m a year in revenue as a result of the launch (see BBC3 Could Cost Commercial Broadcasters £25m).
Stuart Murphy, controller of the soon to be revamped BBC Choice, emphasised that the new logo is designed to make BBC3 distinctive in the multi-channel world. He said: “Hopefully viewers are starting to get a sense that BBC3 is going to inhabit a completely different space – one which is about being multi-culturally British, about nurturing new talent and about encouraging and guiding creative risk.”
BBC3 will broadcast daily from 7pm until 4am and will be available free-to-air on all digital platforms including the BBC’s forthcoming Freeview digital terrestrial platform, which is due to launch on 30 October (see Freeview Digital Service Will Launch This Month).
BBC: 020 8743 8000 www.bbc.co.uk
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