BBC’s Match of the Day Magazine Breaks Into Super League (Non-Subscribers)

The BBC’s glossy Match of the Day magazine, now selling over 73,000 copies, has radically improved sales from this period last year when it was only a fledgling title. Now an established name it is competing in the top league with the big boys Four Four Two (85,389) and World Soccer (62,908).

Manchester United and Liverpool’s poor performances towards the end of the season are mirrored by their affiliated titles in the marketplace. In the junior league Match and Shoot suffered similar slumps in form, losing 14.89% and 18.74% circulation respectively year on year.

With the arrival of the new domestic season and renewed interest sparked by the World Cup this decline in form may prove to be only temporary.