BBC’s Weekly Reach Increases Across All Demographic Groups

The weekly reach of all commercial stations across all demographic groups fell during the first quarter of 2007, by just over 0.5% period on period. The BBC, meanwhile, recorded an increase of just under 2% across all demographic groups.

There was a relatively large decline in reach for commercial stations in the 4-14 age group, dropping by just over 5% period on period, an age group which also saw a decline, of around 6.5%, for the BBC.

The 65+ age range saw the biggest increase in reach for commercial stations, up by just over 4% period on period.

Commercial stations saw their share of listening fall across all demographic groups by over 2.5 percentage points period on period. The only commercial demographic group to increase its share was the 4-14 grouping, which recorded a period on period increase of around 1.4 percentage points.

The BBC enjoyed an increase in share of listening across all demographic groups, of more than 2.9 percentage points, with the 4-14 age group up by just over 14.2 percentage points period on period.

Commercial radio was also down across all demographic groups in average hours per listener, declining by just over 3.4% period on period. The 65+ age range was the only one to show an increase, up by almost 1.5 hours period on period.

The BBC remained static, at an average of 17.5 hours per listener, with the 4-14 age group up by almost 10% period on period.

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