BBDO appoints Nancy Reyes as new CEO, Robertson to chair

Andrew Robertson, BBDO Worldwide’s long-time President and CEO, will transition to the role of Chairman, effective October 1st. Taking the helm as President and CEO is Nancy Reyes, who has joined the agency last year.

A titan in the advertising industry

Robertson, a titan in the advertising industry, has steered BBDO to unparalleled heights during his 20-year tenure, working with major clients including AT&T, ExxonMobil, FedEx, Ford, GE, Mars Inc, PepsiCo, SAP and Visa. Under his leadership, the agency has been crowned Network of the Year at Cannes Lions a record-breaking seven times and has consistently ranked among the world’s most effective and creative agencies. 

As Robertson steps into the Chairman role, he will continue to be a valuable asset to BBDO, offering his expertise and guidance. “As Taylor Swift would say…it’s time to change eras. After more than 20 years as President and CEO of BBDO Worldwide, I’m really looking forward to being its Chairman and having Nancy Reyes succeed me. She’s made it really easy for me to make this decision, ” wrote Robertson on a LinkedIn post. 

A visionary leader

Nancy Reyes, who previously held the position of CEO of The Americas, has quickly proven herself to be a dynamic and visionary leader. Her appointment as CEO of BBDO Worldwide is a testament to her talent and strategic acumen.

The leadership change at BBDO comes on the heels of other significant developments, including the appointment of Chris Beresford-Hill as Global Chief Creative Officer and the departure of key executives. These changes signal a period of transformation for the agency as it navigates the evolving landscape of the advertising industry.