According to research carried out by Concord, the roadside market was fully sold for the first time in the first two weeks of February, giving the outdoor industry its best start to the first quarter in more than 10 years.
Nationally, biggest buyers in the 48 and 96 sheet package market included C4, Peugeot,Littlewoods and Renault; with BA taking the greatest number in London. In the six sheet market nationally BSkyB and Polygram bought heavily, whilst in London Lukcy Lotto bought over 6000 sites – in one of the heaviest bursts of six sheet activity ever seen.
Whilst motor, entertainment and media industries were dominant, fmcg companies were down on last year – said to be a result of fmcg brands tendency to book late and on this occassion finding no space.
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