Choice Publications has launched a new magazine this week; called Best of British, the bi-monthly title is targetted at BC1C2 men and women, aged 45-65. The title will be feature led, containing articles on travel, nostalgia and cookery, aiming to cover “the lifetime and lifestyle of British people.” The first issue contains a poll to find Britain’s favourite person, in which the Queen Mother came out top. The first issue also contains a 1995 calendar, future issues will have a series of maps which can be kept.
The initial print run is 90,000. Mono page: £1520 Colour page: £1860
Ad manager is Gillian Kennedy: 071 490 7070
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