Billett Consultancy Launches Online Advertising Evaluation Service
The Billett Consultancy is launching what it says will be the first impartial online advertising measurement service. e-Revue will offer advertisers access to a cost comparison service comprising a database covering more than 40% of the top 250 TV and press advertisers.
It is hoped that the service will allow advertisers to assess online media performance by evaluating against comparable criteria. Marketplace analysis from the advertising effectiveness consultancy will also be included in the service.
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