Bing increases market share
Microsoft has continued to increase its position in the US search market following the initial week of new search engine Bing’s debut, according to new comScore data.
Microsoft sites saw average daily searcher penetration and share of search result pages in the US continue to climb during the second week of Bing’s introduction, said comScore.
Average daily penetration among US searchers reached 16.7% during the work week of June 8-12, up 3 percentage points from the May 25-29 work week prior to Bing’s introduction.
Microsoft’s share of search result pages in the US, a proxy for overall search intensity, increased to 12.1% during the period of June 8-12, also climbing 3 percentage points from the pre-introduction work week of May 25-29.
| Microsoft Sites Search Performance, Work Week: 25/5/09 – 12/6/09, Total US – Home/Work/University Locations | |||
| Work Week | |||
| 25/5/09-29/5/09 | 1/6/09-5/6/09 | 8/6/09-12/6/09 | |
| Searcher Penetration (Avg. Daily) | 13.7% | 15.8% | 16.7% |
| Share of Search Result Pages | 9.1% | 11.3% | 12.1% |
| Source: comScore qSearch | |||
Mike Hurt, comScore senior vice president, said: “It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week.
“These early data reflect a continued positive market reaction to Bing in the initial stages of its launch.”