BLA, the largest independent customer magazine publisher, has won the contract to publish ‘The Line’, the magazine launched in October 1995 for BT mobile phone customers.
‘The Line’, to be published quarterly, will eventually be sent to approximately half the complete BT mobile customer base of one million. This win adds another brand leader to BLA’s growing portfolio of blue chip clients, which has recently seen NatWest Bank, Royal Mail and CrossCountry Trains join a list which includes BUPA, Nationwide Building Society, Sun Alliance Connections, Ford and Laser.
Two further projects are yet to be announced which will bring BLA’s portfolio of titles to seventeen.
BLA Group: 0171 278 7603
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