Blair Witch Project Boosts Cinema Admissions For October

UK cinema admissions reached 13.3 million in October, representing a 4.2% increase on the same month last year. Ticket sales were boosted largely due to the success of the Blair Witch Project which contributed to cinema’s best ever weekend, the 29-31 October, when the film opened. Total sales for this weekend clocked up £13 million; £5.9 million came from the Blair Witch Project.

Average weekly admissions for the month came in at 3.0 million, up 4.2% on October 1998. According to cinema sales house Carlton Screen Advertising, November sales are likely to be around 40% higher than in 1998. November saw the release of The Sixth Sense, which has broken box office records in the US, as well the new James Bond installment, The World Is Not Enough.

Subscribers can access the Cinema database by selecting “Cinema” from the drop-down box at the top of this page.