Bleakley To Head New Sales House For Wireless Group

Tim Bleakley, sales director at Talk Radio, has been appointed to the new position of managing director of sales at the Wireless Group, the radio company formed when TalkCo acquired The Radio Partnership earlier in the month (see Talk Radio Buys The Radio Partnership).

Bleakley will be responsible for setting up Impact, a new sales house within the Wireless Group that will handle national sales across all its stations. He will also continue to be responsible for revenue at Talk Radio. The establishment of the new sales house will mean The Radio Partnership’s national sales move from Katz, which has handled the stations since 1997, over to Impact.

Commenting on his appointment, Bleakley said: “We have created a user friendly vehicle for advertisers with Talk Radio. Impact will apply these skills to the Wireless Group ILR network. Radio buyers who are fed up with No. 1 ILR stations charging more without justification, can look forward to our ‘Impact’.”.

The formation of The Wireless Group created the fifth largest radio group in the UK.

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