LWT’s prime time Saturday evening show Blind Date has signed a sponsorship deal with travel company Going Places which is believed to be worth around £2m.
Going Places is said to be keen to exploit the synergy between its business and the holiday element of Blind Date. The show, which regularly pulls in around 10 million viewers, was one of the few ITV “big-hitters” without a sponsor. Other ITV partnerships include Kavanagh QC and the Daily Telegraph, Gladiators and Fruit Burst and the Movie Premiere and Doritos.
The sponsorship will go out during the Christmas and New Year break on December 28 and is set to run for eighteen months.
LWT: 0171 620 1620
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
