BlowUp Goes Tall In Liverpool

BlowUp Media has signed a deal with Land Securities to install and sell giant posters at the top of Liverpool’s tallest building, St John’s Beacon.

BlowUp will install three advertising faces, each measuring 105 metres square at the top of the building, which it claims can be seen from 12 miles away. The company has gained 15 years planning permission from Liverpool City Council for the Beacon ad sites, which will be available from the end of January.

Managing director of BlowUp Media, Mark Bracey, said: “The shopping centre at the bottom of St John’s Beacon attracts 350,000 shoppers each week and we expect the Beacon ad sites to be in great demand during the World Cup this summer.”

BlowUp, which is in the process of expanding its business in the UK, recently signed a three-year deal with Thistle Hotels allowing it to use the group’s 56 UK properties as giant advertising sites (see BlowUp Signs Deal With Thistle Hotels).

BlowUp Media: 020 7479 9290 www.blowupmedia.co.uk

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