BlowUP Installs Giant Poster Site On London’s Westway

BlowUP Media UK have installed what they believe is the largest outdoor site in the country on the A40 Westway road which connects Heathrow with central London. The 1100 square metre site is on Westway’s BDM building, head on to traffic leaving the capital for Heathrow and the West.

A 225 square metre site has also been installed on an adjoining wall, facing the traffic heading into London, giving advertisers the opportunity to catch traffic twice a day by booking both sites simultaneously.

Research by the Outdoor Connection last year suggested that revenue from giant banners would double year on year to £6m by the end of 2000 (see Big Just Got Bigger In Outdoor, Say Analysts). David Payne, director of Outdoor Connection, said at the time: “The desire for cityscape standout will continue to drive the boom in banners.” The research also suggested that the number of giant sites was also set to increase.

The first advertiser on BlowUP Media’s new site is Nortel Networks, which is running a campaign for its internet facilities created by BJK&E and bought by Outdoor Focus.

BlowUP Media UK: 020 7179 9290 Outdoor Connection: 020 7307 9700

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