BlowUP Wins Car Deals

BlowUP Media UK, an outdoor company which specialises in giant poster sites, is to run a campaign for the new MG Rover on three of the largest poster sites in the UK. The main poster will be at the site on London’s A40 Westway, which the company installed earlier this year (see BlowUP Installs Giant Poster Site On London’s Westway). Measuring 1100 square metres, BlowUP claims it is the UK’s largest outdoor site, and is positioned on Westway’s BDM building, head on to traffic leaving the capital for Heathrow and the West. Two other posters will form the remainder of the Rover campaign. Both are giant sites located in Birmingham, on the town hall and at the Alexandra Albany site.

The deal represents a continuing connnection with the automobile market, as last week BlowUP installed one of the new BMW Minis 20ft up on the wall of Islington cinema Screen on the Green.

The company has now acquired around 30 giant poster sites and have also signed a deal with National Car Parks to install and sell giant posters on NCP properties across the country. BlowUP hope to thus create the opportunity to sell national campaigns of giant posters.

BlowUP Media UK: 020 7179 9290

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