BMRB Gives Radio Greater Accountability

With radio advertising revenue increasing in the last year *(Radio Revenue Up By 22.7% In 1995) many advertisers feel the need for greater accountability. In response to this BMRB’s TGI has this week launched a new survey to account for radio growth. The new survey, Wavelength, is designed to complement RAJAR data and will provide information on local radio, regional press and television. Wavelength will also give a wider view of listeners by focusing on behaviour and attitudes in over 500 product areas and 4000 brands.

The results of the survey will allow advertisers and media owners to understand listening trends and draw on conclusions using a single source data.

*MediaTel subscribers only

BMRB International: 0181 566 5000