BMRB International has reacted to what it sees as the increasing importance of branding in the field of media by launching a new division. Media@BMRB will bring together researchers with both media and consumer brand research experience.
The department will use the editorial performance system, Editorial Monitor, for the first time in the UK. The research tool, which gathers reading and appreciation information on an article by article basis, for both newspapers and magazines, will be used under licence from Dutch research company R&M.
Media@BMRB will have a 12-strong team led by Liz McMahon.
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
