According to research conducted by BMRB, 70% of women had seen at least one of England’s matches in Euro’96. As England progressed in the tournament with exciting performances, a large female following was generated. Only 14% of females saw the first game against Switzerland.
ITV’s coverage of the semi-final against Germany generated a larger female audience; 3 million females compared to 2.6 million males.
BMRB: 0181 566 5000
The BMRB website will soon be available in the Media Village.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
