BMRB has signed a major contract to introduce Quantime software across all its data-processing operations.
The contract is part of a five-year initiative put in place by BMRB in a bid to strengthen and improve its position in the agency league. The Quantime System will be fully integrated across BMRB’s research process, starting with questionnaire design, linking through to CATI and data analysis.
BMRB is the ninth of the UK’s top ten research agencies to adopt Quantime Software. The London-based research agency is noted for its tracking studies such as the TGI and is owned by the multi-national Kantar group.
BMRB: 0181 566 5000
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