BMW will tomorrow launch an infomercial on the Internet for the new BMW 5 series as part of an exclusive UK advertising campaign.
The first of its kind, the 5 series infomercial, accessible via BMW’s Internet site allows visitors to preview the performance, specifications, interior and exterior of the models in the new 5 series range; book a test drive with a BMW dealer; review road test comparisons with rival models; investigate BMW Finance options and order literature.
Simon Oldfield, BMW (GB) Marketing Manager, said; “BMW’s Internet site has been popular since it was launched in January. With the launch of the 5 series infomercial, we will build on that interest with on-line presence that is engaging and innovative.”
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