Boddingtons Is Taxi Ad First In Manchester

Boddingtons has become the first alcohol brand to be allowed to advertise on taxis in Manchester. Three designs featuring city landmarks will appear on 20 taxis for the next 12 months, backed by interior tip seat advertising and branded receipts.

Andrew Barnett, managing director of Taxi Media, said: “Manchester has become the 2nd city in England to allow alcohol advertising on taxis, opening up new opportunities for advertisers such as Boddingtons. Taxi Advertising is ideal for targeting people out and about in the city centre. Taxis are highly visible, deliver a wide audience range and allow advertisers to dominate a city.”

Boddingtons is making ongoing investment in the city, including taking on the role of official partner of the Commonwealth Games.

Taxi Media: 020 7091 1900 www.taxi-media.co.uk

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