BOL Takes Up First Non-Web Residence On Open

Entertainment and media store BOL is to be made available for the first time on a non-web platform, namely BSkyB’s interactive television channel, Open. At first only books, CDs, DVDs and videos will be available to shoppers on this platform, but the range will be expanded shortly to include computer games and software.

The BOL store on Open will categorise books by subject, ‘Best of the Best’, ‘Greatest Books Ever’ and children’s. Music will be categorised under 8 different genres as well as the top 20 and artist of the week, while films will be arranged by genre, a special feature chart and BOL Top 10 list. To launch the site, BOL is to participate in the half price number ones promotion currently running on Open, offering 2 top books, CDs and DVD/videos a week at 50% off.

Open: 020 7332 7000

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