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Booth To Leave Media Factor For Space Mountain

Booth To Leave Media Factor For Space Mountain

After what he describes as ‘donkeys’ years’ (since 1987) at Arc Advertising’s Media Factor, Paul Booth is to leave the agency at the end of the month. He is joining ambient media agency, Space Mountain as a managing partner, and will work alongside its founder, Kevin Deakin.

Booth described the opportunity at Space Mountain as “too good to miss”. He will be involved in the launch of a new product at Space Mountain which will see the agency move away from its usual ambient media – it currently sells Adlids – by moving into more mainstream media. More details of the new project will be revealed in the next couple of weeks.

Booth starts at Space Mountain on 1 October.

Separately, Arc Advertising has merged its Media Factor division with The McWilliams Partnership. The Media Factor brand, however, will continue to be used.

Arc Advertising: 0171 387 7707

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