Bountiful Cow hires head of planning

Independent media agency Bountiful Cow has hired Ellie Roberts as its head of planning, completing its senior team a year after launch.

Reporting to founder and CEO Henry Daglish, Roberts will work alongside chief strategy officer Graeme Douglas. She joins from Arena Media where she was head of comms planning.

“Ellie’s brilliant at actionable planning, at putting strategy into practice,” said Daglish. “And alongside Graeme she’ll help us connect strategy to delivery and deliver on our promise of ‘Work that Works’.”

Over the last year, Bountiful Cow has won clients including SkyBet, Body Shop, Propercorn and The Movember Foundation.