Bounty To Launch New Magazine

Customer magazine publisher Bounty will be launching a new magazine in the first week of September. Arrival will be aimed at the over 45’s who are expecting to be, or already are, grandparents.

It will cost £1.60 and have an initial print-run of 300,000 copies, though 150,000 will be distributed free to parents and grandparents. The title is billed as “the magazine for modern grandparents” and will contain a “warm and friendly editorial mix” concentrating on all aspects of becoming a grandparent.

Bounty’s previous publications include customer magazines for Boots, Tesco, Asda and Sainsbury’s.

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