Brand Driver appoints Martyn U’ren to director role

International research agency Brand Driver has hired News International’s insight manager Martyn U’ren.

At News International, U’ren worked with agencies and clients providing consumer and media insight.

Karen Wise, managing director at Brand Driver, said: “Brand Driver is growing and we’re absolutely delighted that Martyn is joining us as we seek to continue this.

“His fantastic experience in digital media will strengthen our offering and we look forward to adding his valuable perspective to our work for entertainment-focused clients as they seek to maximise opportunities.”

Martyn will report directly to Wise.