Brands Fail To Use Internet To Full Potential

According to AKQA New Media Limited, brands are failing to use the Internet to its full potential. AKQA has identified some key trends regarding how brands approach the Internet; they believe many marketing departments see the Internet as an experiment rather than a commercial reality.

Key business objectives, branding and strategy are often neglected on sites; this can lead to a significant quality gap between traditional marketing and new media. Not enough emphasis is placed on content, and in the future when new Internet specific media brands emerge, content will have to become even more relevant, AKQA warn.

AKQA: 0171 823 9933