The Britvic/Still Tango team at HHCL & Partners has won the July radio advertising Aerial award. Judges Mick Mahoney and Andy Amadeo of Lowe Howard-Spink chose “Hotline” as the winning commercial because “it took the best bits from the rest of the campaign and made us laugh the most. It has a radio format, but is so well written and that’s why it won.”
The ad involved staging a phone-in from Tango press ads and this was then slotted into talk shows as though the commercial was still part of the radio programme.
Aerial 1998 Awards: 0171 306 2500
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