Brussels Symposia Programme Announced

The programmes for the European Television and Radio Symposiums, to be held in Brussels from the 14 to the 16 November, have been released.

Beginning on 15 November this year’s Television Symposium will consider how television as an advertising medium is redefining itself. The two day event will examine how smart TV devices like personal video recorders (PVR’s) and interactive digital boxes will change the way viewers use the medium and will assess the effect of new technology on the business model for the broadcasting industry.

A strong line up of speakers including Channel 4’s director of strategy and development, David Brook and ACNielsen’s product marketing and development director, Ian Garland will look at how the technological changes will affect the usefulness of the medium for advertisers and will consider new audience measurement systems for the digital era.

On the 14 November the one day Radio Symposium will examine how radio is performing in the European advertising market and will consider what benefits the transition from analogue to digital will bring.

The Radio Advertising Bureau’s chief operating officer, Michael O’Brien and SMG’s commercial developments director, Lee Roberts will discuss the acceptance of the digital audio broadcasting standard (DAB) among European consumers, and will explore what opportunities digital radio will offer advertisers. Peter Menneer of Peter Menneer Research will lead the discussion into the problems that will be met by audience researchers as radio moves into the 21 century.

Bringing together leading practitioners from across the continent is crucial at this stage in the game, according to event organiser Mike Sainsbury, who believes that however developed or undeveloped a particular country may be, a pooling of resources and ideas is beneficial to all.

ASI c/o Mike Sainsbury: 01822 618 628

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