BSkyB And Lastminute Form Interactive Partnership
BSkyB has formed a marketing partnership with Lastminute.com that will see the travel portal promote its “key products” through the Sky Active interactive platform.
The deal, which begins in the autumn, will expand Sky Active’s range of retail and travel services and will see Lastminute.com offer travel deals, theatre tickets and retail products to BSkyB’s digital subscribers.
The new service will also make use of new microbrowser technology that allows viewers to use more than one interactive service without interrupting their television viewing.
Commenting on the partnership, Lastminute.com’s managing director, Martha Lane Fox, said: “We are always looking for innovative and cost-effective ways that new and existing customers can access Lastminute.com’s deals – what better way than enabling then to do so via the convenience of their television.”
Earlier in the month Lastminute.com formed a marketing partnership with Chrysalis-owned Rivals.net to promote its sports offerings across Rivals’ portfolio of websites (see Lastminute.com Links Up With Rivals).
BSkyB: 020 7705 3000 www.sky.com Lastminute: 020 7497 3001 www.lastminute.com
Recent Interactive Stories from NewsLine: Interactive Agencies In Digital Merger Espotting To Launch First Ever Radio Campaign Growth Continues For Online Advertising
Subscribers can access ten years of media news and analysis in the Archive