BSkyB Digital Viewers Get The Message

BSkyB is to offer a new service that allows its digital viewers to send SMS text messages via their TV remote controls or cordless keypads.

The messages will be created and sent using Sky Digital’s text service and will cost 25p each. Viewers will be able to send messages whilst watching TV by pressing the text button and following the on-screen instructions. The digital messaging centre will offer Vodafone customers an SMS alert service, allowing them to receive the latest sports news and interact with Sky programmes.Director of interactive, Jon Florsheim said: “In the digital age television is now a two-way device. Sky digital allows you to purchase goods, play games, send and receive emails and, now, send text messages. Message to mobile is just one of a series of new services that will be available to viewers over the coming months.” A company spokesman today added: “Sky does intend to advertise across the text messaging service but has no specific plans as yet.”

If the message to mobile service proves a success it could prove a valuable source of revenue for the company, who this week closed Sky Pictures as part of a cost cutting drive (see Sky Pictures To Close As Part Of Cost Cutting Drive).

BSkyB: 020 7705 3000 www.bskyb.com

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