BSkyB has announced that it has acquired a 49% stake in Music Choice Europe with a view to providing music audio channels across its digital platform.
Sky Music Choice will offer subscribers as many as 60 channels of music, 24 hours a day. The channels will contain neither DJs nor commercials as is Music Choice Europe’s current broadcasting policy.
There will be a number of themed channels covering rock, pop, classical and other genres; seven of these will be available to existing analogue subscribers from April, while a further 50 channels will be available as part of Sky’s digital service launching in June.
Sky Music Choice is a joint venture between BSkyB and Music Choice Europe which is also partly owned by Warner Music Group and Sony Corporation. Programme content will be managed by Music Choice Europe, with BSkyB playing an ‘active role’ in sales and marketing.
Chief executive of BSkyB, Mark Booth describes the launch of Sky Music Choice as “a quantum leap in consumer choice” which is indicative of “the imminent revolution in UK broadcasting.”
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