BSkyB and Quality, Value, Convenience (QVC) are to launch a 24 hour shopping channel to cover Europe on 1st October.
QVC is the largest shopping service in the US, transmitted live, all day every day, to around 44m cable homes and 3m satellite homes. BSkyB believes the new channel will ‘add a new dimension’ to their service which is currently accessible in around 4m homes across Europe.
The BskyB channel will be competing with ‘Sell-A-Vision’ a Flextech/Quantum International venture due to launch in the summer, although SAV will only be broadcast 55 hours per week.
BSKYB: 071 705 3000
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