Richard and Judy’s This Morning returns to ITV next Monday, 4th September, with BT as its sponsor. The deal is the biggest single programme sponsorship deal to date.
In addition to on-screen sponsorship, BT has extended the link through back-up information which includes support for Adult Education strands on the programme. This Morning currently represents around half of ITV’s Adult Education material.
Michael Biden, BT’s Sales and Marketing Director, commented, “The potential impact of the link between This Morning and BT really was too strong to ignore. The programme regularly deals with topical issues and communications problems and we have created an association that is immensely powerful in highlighting just how important communication is in helping to overcome these problems and generate understanding.”
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
