BT is the first client to fully integrate a sponsorship sequence with the programme’s opening credits since the change in the Sponsorship Code on 1 January. The new series of Surprise Surprise sponsored by BT began last night. The strapline “Bringing people together” is used in the credits.
LOTTERY FAVOURITES
According to today’s FT, the two favourite bidders to run the National Lottery are Camelot, backed by Cadbury Schweppes, Lotco, backed by Rank. The winner is expected to be announced by the end of May.
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