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BT In Sponsorship Deals

BT In Sponsorship Deals

BT, the biggest private sponsor of the arts in the UK with a budget of £1.7m a year, yesterday announced that it is to support 12 British orchestras for a period of 3 years, in a deal worth £500,000.

BT has also signed a deal with London radio station LBC to sponsor a new business series, called BT Business Forum to launch on LBC Newstalk this Sunday.

The deal, which is due to run for 13 weeks is valued at nearly £250,000 and will extend if sponsor and station are pleased with the show.

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