BT is to sponsor the next series of ITV’s entertainment show, Surprise Surprise, to go on air at 7.00pm on Sunday April 25.
The deal will be BT’s first move into network television sponsorship and will include front, end and two sets of break bumpers credits in the hour-long show.
Surprise, Surprise averaged an audience of 11 million in its previous Friday night slot at 8pm.
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