BT launches discounted mobile deals as part of new strategy

BT has announced the launch of a range of “great value” deals for existing broadband customers, as it looks to establish itself as a “major player” in the consumer mobile market.

From today, BT Broadband homes will get exclusive access to a range of discounted 4G tariffs, which could save them up to 50% compared to non-BT Broadband homes, while BT Mobile customers will be given access to free BT Sport via the BT Sport app.

“Our customers are consuming increasing amounts of data and they want the best possible connection wherever they are,” said John Petter, chief executive of BT Consumer.

“It’s our ambition to meet this demand by combining the power of our fixed fibre service with wi-fi and the convenience of mobile.”

The announcement is the first step in BT’s consumer mobile strategy, which the company has said will develop over the coming years.

Last month the telecoms giant acquired mobile network EE for £12.5 billion – the largest mobile network operator in the UK with 31 million customers. EE also has the largest 4G customer base of any operator in Europe.

The BT and EE transaction is subject to approval by the shareholders of BT and merger clearance, in particular from the UK Competition and Markets Authority. It is expected to complete before the end of BT’s 2015/16 financial year.