BT launches new channel bolt-ons in ongoing battle with Sky

BT has announced the launch of two additional channel ‘bolt-ons’ to its TV service, offering a range of high-definition programmes and children’s channels.

HD Extra will feature high definition versions of channels in BT’s Entertainment section, plus three BT Sport channels, while Kids Extra will feature nine children’s channels including Nickelodeon, Disney, Boomerang and Cartoon Network.

For £3 a month each, the bolt-ons will be available to all customers with BT Infinity who take the Entertainment pack.

The company has also introduced a ‘three for £20’ deal for new customers, which offers Infinity fibre-optic broadband, the Entertainment channels pack, BT Sport and a free YouView box.

The bundle rivals Sky’s current entry-level TV Entertainment pack, which costs £21.50 a month.

“This new line-up is undoubtedly our strongest TV offering,” said Alex Green, director of TV for BT. “BT TV now offers over 100 TV channels, including more than 50 delivered via our broadband network.

“We can offer a fantastic HD quality experience through the power of fibre, and there’s something for all the family with our great new Kids channels. We know that customers don’t like paying a fortune for hundreds of channels they never watch so we’re making things easier for them and putting the choice in their hands.”